Alter Ego
Brand identity
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Alter Ego is a clothing fashion brand. It highlights the diverse nature of personality through thoughtfully designed clothing details.
The symbols - sun and moon - came from an idea that human is part of immense nature. Like nature holds opposite forces, so the humans do. Like sun and moon, like night and day, water and sand, sky and earth - these contrasts shape the world and us. The identity is based on balancing opposites - dark and bright, straigth and crooked.
