Brand identity transformation for Nordic Beauty Inc that specialises in introducing trend-setting international beauty brands to the most discerning customers in the Nordic region and Europe. We helped to redefine their purpose, design their identity and articulate their belief in true beauty. Our approach to the visual identity was to emphasise nordic simplicity and naturalism with a contemporary undertone. The visual system is defined by a restrained yet uplifting colour set, a Nordic humanist brand font - Rascal Grotesk, minimalistic layouts and the human-centric, calming yet confident brand photography style. In addition to the logotype, we created a seal of approval emblem which resembles a country of origin label. With this we wanted to emphasise the guaranteed Nordic quality of NBI.
Brand Photography: Mickael Vis