The Brief
JimJams wanted to convey their authentic family focused offering of a healthier alternative to high sugar spreads to parents more successfully.
Their previous design lacked brand and messaging standout which resulted in less impact both to consumers & buyers.
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Our Approach
We crafted a bold and bespoke pack that married perfectly with the JimJams family focused brand story.
We crafted a bold and bespoke pack that married perfectly with the JimJams family focused brand story.
The result was a bolder and more appealing pack with great shelf presence on shelf to consumers and buyers alike.
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The Results
The Results
Following the successful relaunch, JimJams have continued to go from strength to strength, finding both investment
opportunities and multiple listings in some of the nations largest supermarket chains, including the Co-op and Ocado.
JimJams has featured in The Times Newspaper and on the BBC since the rebrand to great reception.
