In 2007 I founded independent fashion label Sally Can’t Dance, selling in Brick Lane, Camden, Brighton,
and an online concession with Rokit.
I illustrated all designs, and screen-printed the garments. All started on paper, before being developed
in Photoshop and Illustrator.

The hand-painted clay skulls produced in Mexico for the celebration of the Day of the Dead are beautiful and highly intricate.
I wanted to present it in bold block colours so that the bird was a main element.

As a child I was obsessed with dinosaurs, so a dinosaur-based design felt only right.
Tonally the joke is similar to that of ubiquitous T-shirt website Threadless; to maintain Sally Can’t Dance’s independent personality and emphasise the hand-made nature of my product, I kept the scrappy style of the original sketch.

Originally intended to have cartoonish heavy outlines and muted tones,this design morphed into a neon sign,
screen-printed with phosphorescent inks.

Based on the April 2008 cover of Artrocker magazine, featuring Kate Jackson of
the Long Blondes, this design strips away detail in favour of clean, unbroken lines.

I wanted to do a design in which the slogan and graphic were entwined, without either element getting lost in the other.
As such they needed to be bold without being too intricate, and was printed at a large size, and with striking colour contrasts.

This World War One-era skeleton mixes with cartoonish illustration gives this design a darkly comic edge,
and was screen-printed with metallic gold ink.
I experimented with a more realistic, sketched version but this ended up a bit too macabre.