Digital stickers have become increasingly popular in brands' approaches in driving social engagement. I have worked on projects for digital sticker sets for two brands: EMMI Caffè Latte, and Morrisons.
Collaborating with a creative director to come up with the concepts, I designed and animated a social sticker set for iced coffee brand Emmi Caffè Latte, which were intended to be fun, vibrant, and shareable.
I designed and illustrated digital stickers to brighten up the Google Hangout channels at the head office for supermarket chain Morrisons, based around internal terms and acronyms.
Some of the stickers were illustrative, others based around typography. I incorporated some brand colours and fonts, but decided not to adhere to the guidelines too rigidly, to avoid them seeming too business-like.
