Client: IFB
Agency: Studio Fry
Photography: Devang Singh
Agency: Studio Fry
Photography: Devang Singh
Asst. photographer: Faiyaz Hawawala
Post: Mohd. Kalam and Rahul Gupta
Post: Mohd. Kalam and Rahul Gupta
We received the brief to shoot IFB washing machines in Goa. We did a test shoot in studio with a fridge and a microwave to make sure we deliver quality images to IFB. It was a day's shoot with 4 washing machines and each ones with different angles. The biggest challenge in Goa was getting right kind of assistance and the equipment that we wanted. However, It was fun getting cut lines and cutting reflections on those highly reflective surfaces of washing machines.