Client: Go Go Fruit Basket/Go Go Juice Box
What we did: Dual brand & logo research, design & development, web design, marketing collateral, e-campaigns
What we did: Dual brand & logo research, design & development, web design, marketing collateral, e-campaigns
A fresh new look for northwest fruit & vegetable supplier
With it’s roots firmly planted in the Fresh Fruit & Vegetable business for over 30 years, Go Go Fruit Basket came to us with a dated, online fruit delivery site that needed a face lift. We proposed the creation of a fresh and modern, bespoke e-commerce site and branding to match. Working closely with them, we set about choosing colour schemes, fonts and imagery, forming a concept worlds away from their old branding before creating their new logo and website.
Intelligent use of an earthy green paired with a vivid pink tone, the colour choice keeps the branding grounded, but crisp and visually engaging for customers. The name took centre stage, removing the old, stuffy design, to allow it to speak for itself and give a natural yet contemporary feel. Customers can purchase easily through the site and browsing is a pleasure due to a simple and aesthetically pleasing design; the products speak for themselves and boast a quiet confidence in their simplicity.
As a sideline to the main business, Go Go Fruit Basket also run a Juicing site where you can sign up to a subscription for their juicing diet, Go Go Juice Box. A number of marketing materials were also designed for a push into new business, such as school outreach programmes and for the juice diets. These included coming up with tote bags, simple packaging ideas, downloadable and interactive menu’s and more.
As a sideline to the main business, Go Go Fruit Basket also run a Juicing site where you can sign up to a subscription for their juicing diet, Go Go Juice Box. A number of marketing materials were also designed for a push into new business, such as school outreach programmes and for the juice diets. These included coming up with tote bags, simple packaging ideas, downloadable and interactive menu’s and more.
