Paul Chadwick's profile

Thermo Scientific: The Sweet Revolution

Client: Thermo Fisher Scientific 
What we did: Graphic design, infographic, concept creation, art direction, illustration, digital publishing
 
Bridging the gap between science and design
 
American multinational, biotechnology product development company, Thermo Fisher Scientific rank as one of the leading companies in the genetic testing and precision laboratory equipment markets and world leader in serving science. Thermo Fisher Scientific’s mission is to enable it's customers to make the world healthier, safer and cleaner, accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics and increase laboratory productivity.
 
We have worked on a multitude of design and art driven projects for Thermo Fisher Scientific over the past two years, and recently Whatever & Co have become a global preferred design partner and supplier for the group.
 
The Sweet Revolution ePub was our solution to a common sales problem; many workflows, a lot of information and minimal time to explore everything with the end user. We collated 5 workflows into one seamless digital publication, removing the clumsy nature of having to run separately through a wealth of information.
Our ePub gives easy navigation to products, results, webinars and resources, plus the ability to link out to web pages or book conference tickets there and then, giving Thermo Fisher Scientific’s salesforce a truly dynamic sales tool.
Thermo Scientific: The Sweet Revolution
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Thermo Scientific: The Sweet Revolution

The Sweet Revolution ePub was our solution to a common sales problem; many workflows, a lot of information and minimal time to explore everything Read More

Published:

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