As a part of an Information design project, I along with 5 more members was supposed to increase the footfall of a certain bus stop by making it more interactive and informative.In order to do so, we observed the interaction and information available to a passenger traveling by buses at a bus stop in Bangalore.What I observed was the lack of connecting.The passengers seemed restless when they were waiting for their bus, for there wasn’t anything to do.
Mood Board with colour and typeface references.
The idea that I came up with was to rebrand BMTC’s monotonous identity. BMTC has a widespread network in Bangalore. With so many passengers traveling by their buses, it seemed only natural for it to be given a fresh appeal that would attract more users and increase awareness about how public transport is very viable in present-day conditions.I developed upon a character that one of my group members came up with and used it as a mascot. Now, this mascot was to be used to give all the missing information at the bus stop making it the interactive and both informative aspect of the bus stop.
Information like what bus stop the passenger is standing at. Whether he can find a place to eat food in the time period of his wait for the bus
was broadcasted.
Here is a video of all the announcements.A special announcement for visually impaired passengers was also taken in mind. Along with certain did you know facts to keep the passengers hooked just till their bus would arrive
Thank You!
