Sokenbicha 2012
Sokenbicha is the biggest blended tea brand in Japan and one of Coca-Cola`s biggest tea products in the world. In 2012 we returned to the brands roots of water, refreshment and mystery. Our insight: the tea is made from the freshest ingredients, so why not show its creation in the most dramatic, magical way possible?
Using one of Japans biggest commercial directors and rising female talents, we created a "Reverse Rain" effect, showing the tea rising from the ingredients on the forest floor. The bottle in this TVC and in all touchpoints was shown as a living, swirling object, barely formed and dynamic.
Below are frames from the TVC, print campaign will be uploaded soon.
Translation: Refreshment, Health and Beauty.
(this is the longer kanji version of the name "Sokenbicha".
