This is a project that took our team months to complete, and spanned over most types of media for advertising. Everything from print, web, social media, and traditional media such as radio was utilized. The 10 Year Anniversary of Executive Kia was a major success in terms of planning and execution, and a wonderful learning experience for me personally, as a designer.
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Below is the final logo that was approved, which was dervied after many many different variations and ideas. It's a clean design, and provides a focus on the ten years of service that Executive Kia has provided to its customers. The logo was used on everything in order to brand the event— flyers, invitations, e-blasts, social media posts, posters, large banners, and even the topping on a cake.
Programs Used: Adobe Illustrator CC
Reminder creative, just before the event took place. It follows the same design scheme used in our invitations.
Programs Used: Adobe InDesign CC, Photoshop CC
Save The Date – mailer entry form, for those interested in attending the event. The logo above was also used on physical tokens, which were mailed to all the eligible event attendees.
Programs Used: Adobe InDesign CC, Photoshop CC
Print invitation – FRONT SIDE, which was mailed out to all eligible attendees. A token was also adhered to the right side, right over the logo. Attendees brought those to the event as proof of eligiblility to win the 2015 Optima. The overall feel was supposed to be friendly, but clean and professional looking.
Programs Used: Adobe InDesign CC, Photoshop CC
Print Invitation – BACK SIDE, containing contact / event information and a call to action for the attendees to remember the event and "Save The Date".
Programs Used: Adobe InDesign CC, Photoshop CC
