Outsiderbyen is a cross disciplinary documentation project and exhibition about social exclusion, outcasting and outsiderness in Oslo throughout history. The project is a collaboration between curator André Larsen Avelin, artist Bjørn Erik Haugen and cultural historian Erik Castberg Tresselt. The project culminated in an exhibition was shown at several branches of Deichmanske Libraries in Norway.
The brief was to create a visual identity for the exhibition that would be clean and acomodating for the volumous photographic and textual components of the exhibition, but still be somewhat expressive of the underlying subject matter.
Multiple ideas were developed and presented to the client. The chosen approach used to main elements, A red overline in the exhibition title - symbolyzing exclusion and censorship, and displacement of images rendering them them "outside" or exiting visible printed surfaces. As a simplifed symbol a letter O with a full width red overline was developed.
The material produced was several large printed surfaces with text and images that were mounted on wodden boxes in the physical exhibition. The main piece was a lightbox-mounted graphic that showed a timeline of outsider relevant hsitorical events in Oslo norway. A poster was also produced and there is talk of taking the project further, producing a book companion piece.
The Exhibition poster
Timeline Lightbox
