atl campaign
Client
Magyar Nemzeti Bank (the central bank of Hungary)
Brief
Communication of 200 Banknote’s Rollout
Concept
There is Károly Róbert’s face on the 200 banknote, which has gone old, so do Károly Róbert. The visual concept makes parallel between the aging of Károly Róbert and the banknote:with the folding of the banknote the face of the king becomes wrinkled.
Magyar Nemzeti Bank (the central bank of Hungary)
Brief
Communication of 200 Banknote’s Rollout
Concept
There is Károly Róbert’s face on the 200 banknote, which has gone old, so do Károly Róbert. The visual concept makes parallel between the aging of Károly Róbert and the banknote:with the folding of the banknote the face of the king becomes wrinkled.
Print and poster idea
