Concept
Primary objective:
To create experiences that will encourage people to try Marmite
Secondary objective:
To create a successful campaign that is relevant to current trends
Main idea:
Marmite is ‘recruiting’ people to ’join the dark side’, which is essentially converting non-Marmite lovers to Marmite lovers. The website is set in outerspace to reflect the qualities of Marmite- strange and alien to many, yet the taste of it is out of this world. It will draw some influence from Star Wars the movie as the latest episode was just released.
The website will encourage people to try Marmite by providing interesting and strange facts sbout Marmite, as well as recipes from all over the world.
The website will encourage people to try Marmite by providing interesting and strange facts sbout Marmite, as well as recipes from all over the world.
Target Audience:
People who have not tried Marmite and also those who already love Marmite. The information provided will be especially useful for youths and young adults as they will be more inclined to try new things.
Strapline:
Join the dark side
Strategy:
In order to keep viewers interested, people from all over the world can share their own authentic recipes and Marmite-relevant
information. The strange and interesting facts will be shuffled randomly so that the viewer will get a different experience each time she visits the website. It will also constantly be updated with new Marmite hacks.
This is a school assignment
