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    Jimmy Smirhc is a fictional character created by VRHF & Paul Maaswinkel. Through illustration and typography his character shines through in a we… Read More
    Jimmy Smirhc is a fictional character created by VRHF & Paul Maaswinkel. Through illustration and typography his character shines through in a website dedicated to the EP Elevator Daylight, released by Paul Maaswinkel through the persona of Jimmy Smirch. Read Less
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Jimmy Smirch
 
Jimmy Smirch is a fictional character created for sound designer Paul Maaswinkel, under whose name he released an EP — Elevator Daylight. http://www.jimmysmirch.com/

Paul described the key characteristics, along with some drafts of the songs he was working on. From these elements I set out to create the visualization of Jimmy — a dark, brooding figure with a serious attitude.
 
The title for his second track, Elevator Daylight, proved to be another inspiring element, conjuring the image of  Jimmy staring down an elevator shaft, cigarette in his mouth. The insides of a building are revealed here. No polished surfaces, shiny knobs and finishing strips, but pipelines, metal plating, rust and crumbling concrete are found here.
Hand written type
 
Besides character design, web design was part of the assignment as well. Through hand-written type Jimmy's character could be reflected in the layout of the website. This hand-written approach proved to be labourious, but rewarding, and worked as a binding element for the entire website.
The final product
 
With everything put together all the pieces fell into place and a total look was created.