The Pygmalion Effect
Awaken Yourself
The Pygmalion Effect is a series of vector illustrations that portray the transformation of people’s ideas, beliefs, images of who they are and where they are going. In this set of portraits, I focus only on women but I will be introducing a male theme in the future. The tag line is “Awaken Yourself” which is designed to change the way women see themselves in today’s world. The objective is to allow viewers to make their own interpretation when they view the illustrations.