Sparkling XO
Sparkling XO is an unexpected combination of French sparkling wine and extra-old cognac from the Charentes region of France. We strategically positioned the drink to appeal to an urban party crowd by amping it up with unique bottle packaging, marketing campaign, promo kit and website. Frenglish helped us cleverly communicate the drink’s origins, while wild party photography gave the brand the edge it needed to stand out on shelves. Sparkling XO is French-kissed with cognac, so drink up bebe.
