Inspired by the classic Out Run game, the clients asked us to develop a Rich Media Ad recreating the popular game.

 

The game is developed using Canvas on HTML5 and it uses some techniques applied in those 80’s games in order to simulate a 3D perspective projection using a 2D environment.

 

Since it’s a rich media banner living in high-traffic sites, it has been necessary to apply hard optimisations in order to accomplish all technical requirements, both on weight, loading and CPU usage.

Info
Client: Toyota | Agency: Saatchi & Saatchi | Working at: Antiloop Studio
Role: Interactive Direction & Development
Tools: HTML5, <canvas>
Date: 2016

Tags
HTML5, <canvas>, Game, Rich Media, 3D Perspective Projection