Coffee. Re-experienced.
Craft Coffee Revolution surely is one of the best coffee shop in the Metro Manila. With six branches throughout Metro Manila and still expanding, They realized they will need a better online presence. So in early 2015, Craft Coffee Revolution contacted us to create a website for them.
Having their identity and collaterals created by Plus63 Design Co., the feel and style is already well established so we don’t have to worry about creating the visuals for the project. However, we feel like there is the lack of a central message that can tie the whole project together, a message that can be relatable to different people. So we’ve created a tagline for Craft Coffee Revolution — Coffee. Re-experienced.
We want the message to be understandable by both the current coffee drinkers and the future coffee lovers. The tagline sends a strong, inviting, and exciting message to the audience that makes them curious of the magical coffee experience you can only get from Craft Coffee Revolution. The message is also inline with the original identity created.
You can’t taste the coffee online, but we want the audience to at least feel it. We’ve created an interactive skewing effect for the homepage of the website to make the visitors feel like they are inside the main branch of Craft Coffee Revolution. Instead of acually tasting the coffee, we let the visitors feel them through words. Each coffee featured in the homepage is accompanied by a few short, descriptive words to provide the visitors of a sneak peek of the coffee.
We want to encourage the visitors to share their Craft coffee experience online, so naturally, we have also made #coffeereexperienced the official hashtag of Craft Coffee Revolution on Instagram. This helps the staff to keep track of people’s experience at Craft.
Check the site out at http://craftcoffee.ph
