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The Approach Card
Approaching someone is hard.
 
If you’ve liked or loved someone, you probably have got into a situation where you don’t know how to approach them. In your mind, you know all you need is open your mouth and say something, but you just can’t do it because you’re shy. 
 
The Approach Card is designed for people who find it difficult to approach someone you like. Here’s the idea—I see approaching someone as a two-way thing, It’s either you go to approach them or they come to approach you. For people who don’t know how to approach the others, it usually feels easier to have someone approach them instead. So here comes the card.
 
When you start writing on the card, you write in the perspective of telling someone to let the person you like to approach you. But by the time the letter has arrived, the perspective will change to you actually approached them. The trick is done with disappearing ink and it gives you an hour to “cheat” yourself into approaching someone. When you get the card, it will be sealed in an carbon dioxide free packaging to make sure the disappearing ink won’t fade.
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Address portion effect
The Approach Card
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The Approach Card

A modern love letter making it easier for people to approach their important someone, in a most human and natural way.
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Published: