This is the first original art piece I designed for Freshlist early in it's start up phase. One of Freshlist's strongest elements is it's focus on spotlighting local artists. As a local artist and the Freshlist Art Director, I stive to spotlight the art and indivual artists as much as possible across the event promotional tools we use. The music is the hero product for the Freshlist Brand and events. The art is the visual draw as well as a bonus product with an art gallery present at each event. With the music and art complementing one another during the events and the promotional outlets, we create a strong brand and following which feeds into the Freshlist tag line: "Music, Art and Culture".
Here is the original art designed into a print ready event flier.
The original art has carried over to become the Freshlist Hero art. The lime is a consitant staple through all Freshlist imagery.
Social media graphics that spotlight the indivual artists and their work before each event. The artists paint live during the event and display their latest work in a pop-up black wall gallery during the events.
Graphics for Freshlist Radio on the Freshlist Soundcloud page.
Event flier design. I scan orginal work into photoshop and illustrator to design each event's theme to span across multiple platforms.
