Luxury brand redesign
At the time, Ćmielów Manufactory was planning on expanding their offer with their newly-designed porcelain jewelry collection. They needed a new brand that would still carry the message of Ćmielów Manufactory's brand.
What I also knew was that it wouldn't be smart to throw away all the history behind the brand and everything they were working on for many years. So I decided to make a fresh start and look for the right typeface that would be similar enough to the old logotype, but still have better proportions, rhythm and letterforms.
You can see the effects below.