As part of "Team Brandslam," I entered the global Innovation Challenge, which is a student competition that tasks MBA's with solving a digital and social problem for one of the three brands sponsoring the competition. Each team had the opportunity to choose which brand they wanted to "work" for, and we choose AT&T.
"For nine years, the Innovation Challenge has matched graduate students from universities all over the world with leading companies in an experience designed to address pressing business and social innovation challenges."
Although I signed an NDA and can't mention what our exact solution was, I can tell you that WE WON THE COMPETITION! Not only did we win in AT&T's category, we took the top spot in the competition. We earned the title of "The World's Most Innovative MBA Team" and beat out other juggernaut MBA schools who normally win this competition, like Wharton, Chapman, Yale, and MIT.
Ringing the closing bell of the NYSE was pretty neat, too.
Watch our fearless leader talk to the press. Then watch us smile and wave as she closes the market with the gavel.
"Winning Teams from The Innovation Challenge® visit the NYSE. In honor of the occasion, this year's three finalist from Virginia Commonwealth University's Brandcenter, Chapman University's Argyros School of Business & Economics and The Wharton School of the University of Pennsylvania, ring The Closing BellSM, joined by NYSE-listed Corporate Sponsors AT&T, GE and SYNGENTA.
About The Innovation Challenge
The Innovation Challenge® is the world's largest and most established business innovation competition. For nine years running, the brightest and most creative graduate students from universities all over the world have been matched with leading companies in an experience designed to address our most pressing business and social innovation challenges. (Source: The Innovation Challenge)
GE, SYNGENTA and AT&T will bring their respective teams comprised of MBA and graduate students who embarked upon a challenge to open their doors to new ideas and fresh perspectives to real-world challenges.
This year the Innovation Challenge® awarded: $25,000 in cash, the title of "The World's Most Innovative MBA Team" and the opportunity for all three MBA finalist teams to ring the NYSE bell with their sponsors."
The Innovation Challenge® is the world's largest and most established business innovation competition. For nine years running, the brightest and most creative graduate students from universities all over the world have been matched with leading companies in an experience designed to address our most pressing business and social innovation challenges. (Source: The Innovation Challenge)
GE, SYNGENTA and AT&T will bring their respective teams comprised of MBA and graduate students who embarked upon a challenge to open their doors to new ideas and fresh perspectives to real-world challenges.
This year the Innovation Challenge® awarded: $25,000 in cash, the title of "The World's Most Innovative MBA Team" and the opportunity for all three MBA finalist teams to ring the NYSE bell with their sponsors."
