Challenge:
Create an inspiring campaign to help launch Capital One's new developer platform at SXSW 2016 and make technologists aware of Capital One's transition from bank to tech company.
Solution:
Lead with an animated video manifesto and supporting marketing materials that capture Capital One's collaborative tech mission, with a focus on how Capital One is sharing this tech with the outside developers for the greater good of the tech community.
My Role:
- Strategy
- Copywriting
Highlights:
- Led group concepting to determine video ideas
- Pitched client with video concepts
- Co-wrote and edited versions of the script
- Contributed to storyboard finalization
