True Blood: Immortalize Yourself
Facebook App Listed As One of AdAge's Top 10 Social Media Campaigns of 2011
Facebook App Listed As One of AdAge's Top 10 Social Media Campaigns of 2011
In advance of Season 4 of True Blood, HBO worked with Definition 6 to produce an interactive minisode of True Blood with the Immortalize Yourself Facebook app.
Titled “Immortalize Yourself,” the application allowed users to enter the show through an interactive video sequence. By answering a few simple questions and connecting the app to their social graph, users appeared throughout the original video content right alongside the True Blood cast. I wrote the introductory and instructional copy for this project - it was an opportunity to have some fun and play on words.
The True Blood Facebook page grew to 9 million fans by the end of summer 2011, an increase of 10.25% during the season alone. The Immortalize Yourself Facebook application generated approximately 1.06M unique visits. Over 226,000 unique videos were generated by fans, all garnering nearly half a million views.
Titled “Immortalize Yourself,” the application allowed users to enter the show through an interactive video sequence. By answering a few simple questions and connecting the app to their social graph, users appeared throughout the original video content right alongside the True Blood cast. I wrote the introductory and instructional copy for this project - it was an opportunity to have some fun and play on words.
The True Blood Facebook page grew to 9 million fans by the end of summer 2011, an increase of 10.25% during the season alone. The Immortalize Yourself Facebook application generated approximately 1.06M unique visits. Over 226,000 unique videos were generated by fans, all garnering nearly half a million views.
