I wanted to re-brand St. Augustine’s current identity to simplify and modernize it without straying too far from their 1920's overall look. The current brand is illustrative with gold foil stamping which can be costly to print. They are a newer and smaller distillery in the nation’s oldest city, so I wanted to create a new logo that would help maximize their bottom line.

St. Augustine recently released a four-bottle limited rum called the “Discovery Series”. The public was able to purchase the bottles at the distillery and then vote for their favorite. The winning flavor went into production and became their flagship rum this past month. With that said, I also created a hand-lettered label design and packaging for the Discovery Series rum using Art Deco inspired lettering and warm pastels that are reminiscent of Florida in the 1920s & 1930s.