Destination Vine is a travel boutique focusing on creating exclusive wine country experiences in California. Created by partners Diane Dreyer and Melanie Castriotta from The Wine Contessa, they wanted to share their love for wine and the wonderful wine country experiences they had shared. For their branding, they knew they wanted something that highlighted their fun, clever name as well as showcase their main focus: wine. I created a ligature with the brand’s initials to accent the ‘vine’ in their name which became the focal point of the identity. From there created collateral material and a clean and classy website that catered to their upscale market.
