My SAS Couture is an online fashion boutique store that offers affordable apparel and accessories. The inspiration behind the brand is rose gold foil, the texture and color in contrast to a stark black brings a sophisticated a chic tone to the brand. To add a note of friendliness, hand lettering was chosen for the logo and other assets to elevate the aesthetic with flourish and fun. Overall My SAS Couture manages to stay elegant while remaining approachable as reflected on their website design and collateral materials.
