Victorinox Swiss Army Newsletter
The Birth of Beyond The Blade
The Birth of Beyond The Blade
The new VP of Sales in the Corporate Markets division was looking for a fun and interesting way to stay in touch with distributors within the Promotional Product & Incentive industries. Rather than bombard the 25,000+ sales people in this industry with email blasts trying to sell product, we thought it would be fun to let them into the world of Swiss Army with a quarterly newsletter. Inspired, I "gave birth" to Beyond the Blade, where we include everything from news about the parent company in Switzerland to industry relevant stories and editorial pieces all targeted to the people selling our product to end users.
