Victorinox Swiss Army Product Descriptions
A new website launch plus new product descriptions equals happy consumers
A new website launch plus new product descriptions equals happy consumers
In 2011, Victorinox Swiss Army launched a new e-commerce website with the goal of giving consumers a great shopping experience with a fresh look and feel. In the midst of the launch, it was clear the product descriptions needed a makeover, and I was tapped to write copy for over 200 SKU's within the Swiss Army Knife category. My goal was to add some fun and adventure without losing the functionality and uses of the products.
In January of 2012, the Corporate Markets team wanted to update the copy on their site as well, so I was asked to tackle the remaining categories. Being we were speaking to a different audience, the Swiss Army Knife Category needed to be tweaked and the Timepiece, Cutlery, Fragrance and Binocular categories needed to be written. The following are a few of my favorites.
In January of 2012, the Corporate Markets team wanted to update the copy on their site as well, so I was asked to tackle the remaining categories. Being we were speaking to a different audience, the Swiss Army Knife Category needed to be tweaked and the Timepiece, Cutlery, Fragrance and Binocular categories needed to be written. The following are a few of my favorites.
