Ocean View Beach Club
// Branding + print
Ocean View Beach Club was a beach community joining the Bethany Beach area in Delaware. My goal was to provide the client with a unique logo that truly represented the care-free nature of beach community living.
I like to start branding projects off by researching the company—this includes its mission statement, target audience, location, industry & competitors, among other things. The main clientele were city-dwellers looking for a place to retreat and enjoy the location & amenities without breaking the bank. I was inspired by the waves, paths to the shore, & fencing along the dunes as well as colors found on the ocean coast.