VECTORWORKS DESIGN SCHOLARSHIP POSTERS + POSTCARDS
The Vectorworks Design Scholarship is a global competition for students that accepts any design-related submission from any industry using any software. It was important to me to draw the students' attention in quickly with a strong, inspiring visual and to provide the most important information up front. Although the competition was open to all fields, Vectorworks' main target audience is from the Entertainment, Architect, & Landscape Design industries, so we carefully selected three Vectorworks projects by influential professionals to represent the 2015 competition.
A4 & A2 Posters as well as postcards were provided to universities to share on campus. The A4 posters were available for download on the site.
A complementary microsite was created and can be found in my portfolio here. Additional marketing materials (not pictured) were created including pop-up banners, emails, and advertisements using the design. The company received positive feedback regarding the improvements made to the design and functionality of the site, which was also reflected in a 46% increase in online submissions for 2015.