Vectorworks Design Scholarship Marketing
VECTORWORKS DESIGN SCHOLARSHIP POSTERS + POSTCARDS
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The Vectorworks Design Scholarship is a global competition for students that accepts any design-related submission from any industry using any software. It was important to me to draw the students' attention in quickly with a strong, inspiring visual and to provide the most important information up front. Although the competition was open to all fields, Vectorworks' main target audience is from the Entertainment, Architect, & Landscape Design industries, so we carefully selected three Vectorworks projects by influential professionals to represent the 2015 competition.

A4 & A2 Posters as well as postcards were provided to universities to share on campus. The A4 posters were available for download on the site.
A complementary microsite was created and can be found in my portfolio here. Additional marketing materials (not pictured) were created including pop-up banners, emails, and advertisements using the design. The company received positive feedback regarding the improvements made to the design and functionality of the site, which was also reflected in a 46% increase in online submissions for 2015.
Vectorworks Design Scholarship Marketing
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Vectorworks Design Scholarship Marketing

Posters and postcards for the Vectorworks Design Scholarship that hit on the 3 major industries Vectorworks services: architecture, landscape des Read More
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Published:

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