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Fact: Mag’m is a french retail macaron brand working mainly in B2B model.
 
Brief: Develop the B2C model of distribution of the actual brand. Increase familiarity of the brand and make it known among customers as a premium brand.
Solution: Reinventing online ordering for macarons with maximal customer’s involvement into the process through a brand new brand.
 
Target: Generation Y,  connected & greedy people
Brand Values: Modern, premium, young, innovative, sharing
 
 
Concept:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mobile first thinking for a connected brand:
Simple ordering:
 
 
A funny but mysterious packaging:
 
A custom note is hidden with the macarons!
 
 
 
More than simple macarons, Maëlle is a full experience...
 
AND YOU, WHAT'S YOURS?
Maëlle
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12840
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Published:

Maëlle

Develop the B2C model of distribution of Mag'm macaron brand. Increase familiarity of the brand and make it known among customers as a premium br Read more
610
12840
38
Published:

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Adobe Premiere Pro
Adobe Photoshop
Adobe Illustrator
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Adobe After Effects

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Copyright Info

Attribution, Non-commercial, No Derivatives

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