El País counted on Erretres to launch their new online television channel. The project started with thorough research that led to the development of the name, graphic identity and tone of voice, as well as implementing the on-screen animation.
The goal was to open a new active window to the world with a dynamic and versatile identity that serves as the base of numerous animated resources such as identified themes, signs, graphics, covers, credits, signatures, locations, etc. which a project of these characteristics requires.
A window from which El País, in its most synthetic form, is converted into the brand-curator of reality, thus a window from which it observes the world and shows to the world.
