THE CHALLENGE
Human Beats was an interactive installation which allowed the user to listen to the inner noise of their body, whilst their movements were uniquely visualised in real time.
VISUAL
We explored multiple solutions whilst trying to achieve the best visualisation that would represent music within the human body. The solution used audio-reactive particles and 3D meshes to create the avatar of the user.
WORKFLOW
The installation was controlled by two brand communicators.
By using iPads, we guided users through the whole experience.
By using iPads, we guided users through the whole experience.
THE INSTALATION
In order to reach the target audience we used two dedicated trucks whilist on tour in Mexico. Each side of the truck was covered with LEDs giving us a 16 meters display wall. The trucks had 2 possibilities to setup the displays:
TECHNOLOGY
Normally within a virtual reality environment, the user doesn’t have limbs, making the whole experience disjointed. By using motion tracking kit on the hands and body, we added an extra dimension to the experience, which allowed the users to play with the environment and move freely within the situation, increasing impact on them.
INTERACTION
Interacting with music is an unusual concept, the lack of visual content makes it difficult for humans to understand. We had to find a common movement pattern that fitted with multiple dance styles.
CONSTRUCTION
