Client: 

Brewdog Brewery / Csakajosor
Product: 
Brewdog Beer
 
Challenge:

One person is killed in every half-hour due to drunk driving. Our goal was to draw attention to this problem among Brewdog’s customers and to position the brand and the Hungarian distributor as a responsible brand.
 
Brief:

Create a new pack for Brewdog which increase Clients non-alcoholic beer purchase and pay attention safely driving.
 
Core Idea:

We designed custom car shaped beer carriers with a non-alcoholic beer behind the wheel as a reminder not to drive drunk. It has 3 beers to get lost and one to get home safely. We believe we found a simple and clear way to communicate responsible driving and strengthened BrewDog’s image as a punk brand who cares.
 
Creative Team:
Isobar Hungary
 
Creative Director:
Márton Jedlicska 
 
Lead Copywriter: 
Balázs Vizi 
 
Art Director: 
Péter Babucs, 
Carlos Ramas,
Márton Kenczler 
 
Junior Art Director: 
Ákos Sándor 
 
Designer:
Adrián Bajusz, 
Ottó György 
 
Agency Producer: 
Katalin Bányász 
 
CEO:
Zoltán Kovács
Brewdog - Brewderhood 4pack
22
647
4
Published:

Brewdog - Brewderhood 4pack

Client: Brewdog Brewery / Csakajosor Product: Brewdog Beer Challenge: One person is killed in every half-hour due to drunk driving. Our goa Read More
22
647
4
Published:

Tools

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives