Brewdog Brewery / Csakajosor
One person is killed in every half-hour due to drunk driving. Our goal was to draw attention to this problem among Brewdog’s customers and to position the brand and the Hungarian distributor as a responsible brand.
Create a new pack for Brewdog which increase Clients non-alcoholic beer purchase and pay attention safely driving.
We designed custom car shaped beer carriers with a non-alcoholic beer behind the wheel as a reminder not to drive drunk. It has 3 beers to get lost and one to get home safely. We believe we found a simple and clear way to communicate responsible driving and strengthened BrewDog’s image as a punk brand who cares.
Junior Art Director: