CRAFT BEER FOR THE MAINSTREAM
One of the pioneers in South Africa’s craft beer industry, Devil’s Peak Brewing Company has launched its highly anticipated
craft lager, a flavoursome, high-quality version of the age-old traditional German beer. Authenticity and craftsmanship are
guiding principles in the making of Devil’s Peak Lager. Says Steven Jowell, Managing Director of Devil’s Peak Brewing Company. “Devil’s Peak Lager highlights the tradition of beer crafted with care, to be distinctive and full of flavour. In simple terms, it’s“beer as it should be.” Having partnered the company since its inception, the creative team at Just Design used
their intimate knowledge of the packaging, labeling and language to create an identity for the new lager that remains true
to the original offerings but takes it into a more mainstream space. Shortly after the Lager was Launched we
designed the Pale Ale to fit the stable.
