Kexlegård is a newly established swedish farm mainly producing hops, an old tradition that has been lost, that Kexlegård is now re-pioneering. Kexlegård is very concious about their produce and has chosen to run their farm in a transparent, respectful and sustainable way. 

 

Kexlegård wanted a down to earth visual identity portraying their craftmanship. An identity that could both target the local rural market and appeal to young professional people in the city. 

 

Reinventing old traditions. Just as the farm is a modern version of an old tradition, the identity is a reinterpretation of a traditional visual language. The logo is straight forward and uncomplicated as it depicts Kexlegårds main house and the iconic tree in front of it. The illustrations are inspired by old botanical drawings and the typography is clean and classic. To accentuate Kexlegårds message we made the identity transparent by litterally piercing throught the labels.