A.A. Spectrum is a cross-cultural fashion collaboration, designed in Copenhagen and made in Beijing. A.A Spectrum creates outerwear with a Scandinavian tradition of function and attention to details, inspired by Chinese culture & symbols.

To strengthen the A.A. Spectrum brand Glasyr created a bold website with focus on campaigns and lookbooks. Each collection has it's own site, containing campaign, lookbook and product to give the full experience of each collection. The series of campaign videos are set in Scandinavia, the audio portrays the Chinese heritage.