The new Cayenne
To the Point.
To the Point.
The web special combines personal, emotional involvement with information prepared with users in mind.
The specific attraction and special technical feature of the web special: the simulation of an online test drive. Using a Google Maps interface, the user can freely choose the start and destination address for the test drive. With the Google Panoramio service, pictures of the route are directly projected on to the paintwork of the Cayenne. The reflection in the paintwork and the constantly updating position indicators for the selected Cayenne communicate the message to the user: "I am driving my Cayenne on my route." Having arrived at the destination, the user is offered the option of recommending a test drive on Facebook or by email.
The specific attraction and special technical feature of the web special: the simulation of an online test drive. Using a Google Maps interface, the user can freely choose the start and destination address for the test drive. With the Google Panoramio service, pictures of the route are directly projected on to the paintwork of the Cayenne. The reflection in the paintwork and the constantly updating position indicators for the selected Cayenne communicate the message to the user: "I am driving my Cayenne on my route." Having arrived at the destination, the user is offered the option of recommending a test drive on Facebook or by email.
AWARDS:
Site of the Day ( 28. April), TheFWA 2010
red dot award, online world, 2010
client: Porsche AG
agency: Bassier, Bergmann & Kindler
agency: Bassier, Bergmann & Kindler
