Biip is a rechargable credit card and mobile application. It teaches the teenagers to responsibly work with and treat money. The card is a unique tool for financial education. We have created the corporate identity for the product, and packaging.
The concept works with simple grid. On packaging - paper wallet - and advertisement it serves to evoke the kids to join the dots and create their own art. Or simply doodle. They can then share their artworks on social media. The key thoughts of this concept is to give the teens freedom and independency but within certain boundaries. It also supports the interactivity.
Concept & graphic design: Helena Jakoube, Tereza Hankova
Illustrations: Tereza Hankova, Jiri Frohlich
Magazine adverts:
Video announcing a drawing competition. Placement: screens in cinema entrances and cash desks.
Online banners, some showing how many % are already saved thanks to biip card and how much remains to be able to buy the dreamed-of item:
biip card instagram profile with sample photos:
Preparation of the summer geocaching contest - the first who finds the geocache becomes the owner of new biip card:
