Blood, Sweat & Tears
What is Branding?

This publication was given out at the London College of Communication MA exhibition. We asked teachers, professionals and fellow students questions about the basics of branding and collated the answers into a publication. As all university projects go, we had no budget or time to do it, so we were forced to think outside the box and come up with solutions to save time and money. They turned out to be what set the publication apart.

All 1500 copies, all printed manually on a Riso machine, hand-folded, and assembled. The Riso machine creates a handmade texture so no two pages are the same. We also decided to wrap the covers with posters. Each poster was designed by a student, representing either ‘blood’ ‘sweat’ or ‘tears’.
Blood, Sweat & Tears