Red Square Book Fest
Identity, wayfinding and graphic design for an outdoor book festival which took place
at Red Square in Moscow. Commissioned by just design in 2015.
at Red Square in Moscow. Commissioned by just design in 2015.
Architecture by Mikhail Leikin.
The identity was inspired by colourful architecture of the place and the idea of claiming
Red Square back—now it’s just an empty and boring tourist site, but it used to be a festive location for city fairs, full of life and open to everybody. Three basic shapes (a book, a tent, and a Kremlin wall fragment) create colourful pattern which is then used in different applications.
Inspiration: Red Square by Boris Kustodiev, 1917
Pattern with logo
