PARENT BRAND: Empire State
SUB BRAND: Montauk King
Chief Wyandanch: born circa 1620 in Montauk, Long Island - died 1660 was a sachem of the Montaukett Indians in the mid-17th century on eastern Long Island.
King: a male monarch of a major territorial unit; especially: one whose position is hereditary and who rules for life.
TAGLINE: Restoring Native Identity
CONCEPT STATEMENT:
The East End of Long Island has become a summer destination for upper class New Yorkers, but many are unaware of the Montaukett Indians who lived on the land for hundreds of years. The Montauk people have failed to be recognized by New York State for over one hundred years but the Montauk King brand is here to restore recognition and appreciation for the true East End locals.
BRAND CHARACTER:
Montauk King is a historical story told to the New Yorker Hamptonites. The Montauk King is stoic and shows integrity. He knows his ancestors land well and stands by the crops that grow from it. He is a trustworthy leader and represents his heritage with pride.
