Create an identity and packaging for a line of premium products made with EXOTIC INGREDIENTS from around the world. The products can be grooming tools, toiletries or necessities. This is an online supplier of grooming products consisting of body sprays, shower gels, hair products, sunscreens + miscellaneous accessories. The graphics for this PREMIUM line will reflect the brand positioning of products made with EXOTIC INGREDIENTS, featuring a SPECIFIC REGION of the world for each month’s box subscription. Get acquainted with box subscriptions, available online. Your new product should be adding a PREMIUM PRODUCT benefit appropriate for your demographic.

 

BRAND NAME: PinPoint

 

SUB BRAND NAME: Cubano Co.

 

PinPoint is a bi-monthly subscription box geared towards mature men who like to indulge their pleasures without a care for consequence. This brand provides the consumer with products guaranteed to keep the “gentlemen” suave and sleek with an eye for luxurious detail. PinPoint isn’t for just anyone- this subscription box is for the daring and reckless. PinPoint features an exotic ingredient from lively locations for every month’s box. The products vary from men’s hair care, beard care, skin care, shaving tools, and shower products.

 

TAGLINE/DESCRIPTOR:  Equipping the seasoned rebel with imported class.

 

EXOTIC INGREDIENT: Marula Oil

Rejuvenates and reduces the appearance of fine lines, wrinkles, redness and blotchiness.
Improves and restores skin elasticity for a more youthful and radiant skin.
Vitamin E helps promote the production of collagen and elastin to boost skin firmness, density and volume.
Antioxidants help protect and repair free radical damage from pollution and sun exposure.