“Education with [a] purpose”
Our target demographic yearns for something that will contribute to their capacity to work and thrive - something beyond just another throw away title or qualification. With this in mind, it is important that we remind them that is exactly what we deliver.
This statement is succinct and honest, detailing our overarching aim as an education provider and what it is we deliver regardless of the course or the student’s goals. When paired with appropriate visuals or body text, this line will ensure that students clearly perceive a connection between what we deliver and what they are seeking in life – whether it is job outcomes or further study.
This line and the executions you see below are a summation of my contribution to the brand prior to my departure from the marketing team.