The purpose of this project was to advertise a product in a series of three ads. My product was silverware. I chose to do a unique approach. I think the best advertisements are the ones that make you think. The ones that aren't flat out obvious or all up in your face. The concept was people eating without silverware. This would make a shock factor to grab the audience's attention. Ikea is known for having funny advertisments from time to time. Along with the concept, I incorporated a catalog feel by having a seperate bar at the bottom showing the product, along with the product title and description. Bold and brightly colored typography plays with the concept of eating food with your hands, putting emphasis on the type of food. I think incorporating humor into these ads help make a connection to the viewers. It makes a connection that wouldn't come from an advertisment that just advertised a product to consumers. This is student work.
Ad Series Posters
Magazine Mockup
Behind the Scenes
