There has been a drastic decrease in the shark population in the last generation. The shark population has decreased 99% in the last 20 years. This is due to an increase in shark fins and overall public stigma against sharks. This is a problem for the overall balance of oceans. If you throw one thing off, such as the shark population, then the whole balance of the ocean is thrown off. The risk is not just sharks, it's ocean biodiversity. Sharks are magnificent creatures who have been around since before the dinosaurs and have survived four mass extinctions. It's sad to think that the real danger, more than any past extinction, is humans and our harmful actions.
This is a student project from Design for Advertising class. The assignment was to do a non-profit campaign and have a real company to tie your campaign to. I chose Oceanic Preservation Society, whose goal is to preserve the planet and the species that inhabit it.
Title: The title of the campaign is "Sink or Swim" to illustrate the two outcomes of the shark population. They can literally sink to the bottom as a result of shark finning and the violence they are faced with. Or they can swim, and continue to rule the oceans and keep regulating the ecosystem.
Target Audience: The public
Purpose: To educate the public on sharks and end the negative stigma against sharks. There are an average of 12 shark attacks per year and 100 million sharks killed each year. Humans are a threat to sharks, more than the other way around. People who feel strongly about it can become advocates and become a member of the Oceanic Preservation Society.
Poster
Direct Mailer/ Infographic
Giveaway: Shark Trading Cards
