NOUVEAU - ARROW
In-Store signage and promotional materials
What is great about a brand that has been around for over a hundred years is that you have some great material to work with. When Nouveau Eyewear did some new eyewear frame designs for the Arrow brand, they needed to promote these designs in Eyewear Retail spaces and doctors offices. What better way to show off the history by using some of their vintage ads that worked in the past and integrating them with fresh ideas.
The Arrow brand has been around for over 150 years and was well-known in the 1950s. I took some of their old vintage advertising and then I created a new type treatment based on that time period and brought a modern spin to it.
I created a three part promotional counter card signage series for Arrow as part of their eyewear campaign displayed in eyewear retail stores.
For this project, I worked outside of graphic standards to bring Arrow to life to engage modern consumers.
Two more cards that sat on the counters of retailers to promote the Arrow brand.
Taking the Arrow brand to textiles with various t-shirt designs.
Using vintage fonts, I created a t-shirt design that has a fun and authentic feel.
Here’s a bonus t-shirt design that brings a little humor and accessibility to the brand.
Thanks for your time and interest in my work. Cheers!
