The character was made for one regional store chain Konzum to be mascote of product on an action program. He will bring you the special prices and save your home budget. He should be a friend of the families, cute, but smart and dedicated to his work so you can trust and love him at the same time. 

We used a green square as much as we could since thats the main part of the store chain visual identity.

Many draft versions were made but I will start this presentation with final selected drawing.

Thanks a lot to Zarko Veljkovic, Nikola Markovic, Dragana Petkovic and Veljko Golubovic (Saatchi & Saatchi Belgrade) and Spring Onion production Belgrade for all they did for this project.